Microsoft Dynamics CRM is now known as Microsoft Dynamics 365 for Sales, Marketing, and Service.

CRM (customer relationship management) is a category of integrated, data-driven solutions that improve how you interact and do business with your customers. CRM systems and applications are designed to manage and maintain customer relationship,track engagements and sales, and deliver actionable data-all in one place.

What does a CRM solution do?

CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximizing your business relationships.

The fundamentals of customer relationship management

  • Centralize customer information
  • Automate marketing interactions
  • Provide business intelligence
  • Facilitate communications
  • Track sales opportunities
  • Analyze data
  • Enable responsive customer service

Dynamics 365 delivers the full spectrum of CRM through five individual apps— Sales, Customer Service, Field Service, Project Service Automation, and Marketing — that work seamlessly together. So you can buy just what your business needs now, and add others as those needs grow.

With Dynamics 365, your enterprise can market smarter, sell effectively, and interact and respond everywhere. It provides business intelligence and productivity through tight integration with the Office 365 apps you already use. And it’s all in the cloud.

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